Bede is the Gym Leader of the Ballonlea Stadium in the Galar region and awards trainers that defeat him with the Fairy Badge. In the games Pokémon Sword and Shield, he is also one of the players rivals.
Bede is a rival who is skilled at Pokémon battles and has the pride to match. He has joined the Gym Challenge, having received his endorsement from Rose, the chairman of the Galar Pokémon League. While he clearly is aiming to become Champion, he seems to have other objectives as well.