Cleavon Schpielbunk is a movie director who had previously won the Golden Growlithe award at the flea collar festival.
When he met Ash and Katrina he was filming his newest film called Pokémon in Love and offered Ash's Pikachu and Katrina's Raichu the chance to audition for a role.
Cleavon decided to give the starring role to his new film to Psyuck as it was the only one willing to stay in the audition after the other auditionees walked off stage after they saw how Wigglytuff treated its co-stars.