The Pokémon Company and Kagawa Prefecture have signed an "Agreement on Cooperation and Collaboration for Regional Revitalization" and have been holding various events to attract tourists with Yadon, who has been appointed to the Udon Prefecture PR team, since 2018.

As a special project of the Udon Prefecture x Yadon - Yadon Paradise in Kagawa, they wrapped the Shodoshima ferry, airport limousine bus, and the interior of the hotel with Yadon's design, and held an unveiling ceremony for the media in Takamatsu City, Kagawa Prefecture on Friday, February 4th, 2022. High resolution pictures from the press release have been added to an Imageboard thread.

At the same time, a special hole int the face panel will be set up at Takamatsu Airport, where people can take pictures with their head as Yadon to commemorate their visit to Kagawa Prefecture.


Yadon and Galar Yadon, Ms. Akiko Kiuchi (木内晶子), as well as Vice Governor of Udon Prefecture, came to the unveiling ceremony.

Yadon Paradise in Kagawa Update Outline:

• Yadon Ferry: Cabin, exterior, etc. 1 company (1 ship)
• Yadon Buses: interior and exterior, etc. 3 companies (3 vehicles)
• Yadon Inn: Decoration of hotel rooms, installation of limited items, etc. 4 companies (5 rooms)
• Yadon Face Panel
• Yadon's Song What's Going on, Yadon? Udon Prefecture x Yadon Version released

1. Yadon Ferry

Shodoshima Ferry Corporation (https://www.shikokuferry.com/)
Operating routes: Part of the Takamatsu-Tonosho route operated by Shodoshima Ferry Company
Start date: February 5th, 2022

2. Yadon Buses

Kotoden Bus Company (https://www.kotoden.co.jp/) Kotosan Bus Company Limited (https://www.kotosan.co.jp/) Kinku Bus Company Limited (https://kinkuubus.jimdofree.com/)
Start date: The new buses will start operating on Saturday, February 5, 2022, in accordance with the timetables of each company.

3. Yadon Inn (Hotels)

Takamatsu Tokyu REI Hotel (https://www.tokyuhotels.co.jp/takamatsu-r/) - 1 room
Kotohira Onsen Kotosankaku (https://www.kotosankaku.jp/) - 1 room
Marugame Plaza Hotel (https://www.m-plaza-h.com/) - 1 room
Shodoshima International Hotel (https://www.shodoshima-kh.jp/) - 2 rooms

Start date: Scheduled to start at 1:00 p.m. on February 4th, 2022
Reservation method: Please make a reservation through the official website of each accommodation facility or inquire by phone.

Lodging Benefits

Those who stay in the target rooms can take home an original Yadon hand towel.

4. Yadon Face Panel

Location: Takamatsu Airport 1st floor arrival lobby
Installation period: From February 4th, 2022

5. Yadon's Song What's Going on, Yadon? Udon Prefecture Yadon Club Ver.

They have released the Yadon song Yadon's Song What's Going on, Yadon? Udon Prefecture x Yadon Version (ヤドンのうた「どないやねんヤドン ～うどん県×ヤドンバージョン～」公開) on the official YouTube channel Pokémon Kids TV. The video was filmed with special permission in various places in Kagawa Prefecture. In this video, they deliver the charm of Kagawa Prefecture and Udon PR team and Yadon.

YouTube Clip - Yadon's Song What's Going on, Yadon? Udon Prefecture x Yadon Version

Source: https://www.youtube.com/watch?v=Y_f65gFar_o