Japanese fast fashion eyewear brand, OWNDAYS, is launching a new collection of spectacle frames inspired by 8 Pokémon. Centred on the theme Choose Your Pokémon, Choose Your Fit, the collection manifests OWNDAYS’ creative take on reinventing Pokémon into fun, chic eyewear pieces that would resonate with fans of Pokémon while also appealing to those looking for unique, well-designed spectacles to match their outfits.

The Pokémon Frame Collection features spectacle frames inspired by eight Pokémon

Comprising nine spectacle frames in an assortment of colours and shapes, the collection promises equal quotient of style and functionality with three designs arriving in the SNAP models – 2-in-1 eyewear that can be transformed into sunglasses instantly using a coloured magnetic clip-on lens. In addition to two Pikachu models, the lineup consists of seven other spectacle frames designed based on Bulbasaur, Squirtle, Charmander, Eevee, Jigglypuff, Snorlax and Mew.

The Pokémon Frame Collection will be available in-store and online from 01 September 2022 in limited quantities. Each Pokémon frame retails at $198 and is inclusive of a pair of standard high index aspheric lenses. With every purchase of Pokémon frame, customers will also receive a Pokémon merchandise set that includes a reusable eco-bag, a cross-body spectacle pouch and a lens cleaning cloth which features a unique design on each side.

Pikachu SNAP Model

The Pikachu SNAP model features a polygonal frame in gold with black accents as a direct reference to colours symbolic of Pikachu. A key highlight of the frame is the front of the temples which comes in a wavy structure, breaking away from the linear conformity usually adopted for temple design. The temple tips are shaped like a lightning bolt similar to Pikachu’s tail with an emblem in Pikachu’s silhouette featured on the reverse side of the left temple tip. Pikachu’s national Pokedéx number 025 is laser-engraved on the top of the nose bridge. This model comes with a grey tinted SNAP LENS that converts the frame into sunglasses in a split second.

Pikachu Model

The Pikachu model features a polygonal frame in matte gold with subtle touches of brown to accentuate the overall design. A zigzag, lightning bolt design is added to the temples as a reference to Pikachu’s Electric-type move. The temple tips are given a soft colour palette to create a mellow contrast that balances the frame’s striking aesthetic. An emblem in Pikachu’s silhouette is featured on the reverse side of the left temple tip while its national Pokedéx number 025 is laser-engraved on the top of the nose bridge.

Bulbasaur Model

The Bulbasaur model features a Wellington frame inspired by Bulbasaur’s Grass-type move, Vine Whip, which has been transformed into motifs that adorned the entire frame from the front of the frame all the way to the temple tips at the back. The frame doubles down on the transparent trend seen on recent runways with its rim coming in see-through green that will show up in a distinct shade according to the skin tone of the wearer. An emblem in Bulbasaur’s silhouette is featured on the reverse side of the left temple tip while its national Pokedéx number 001 is laser-engraved on the top of the nose bridge.

Squirtle SNAP Model

The Squirtle SNAP model features a polygonal frame in a blue-and-gunmetal colourway. Two Squirtle-inspired enamel turtle-shell tessellations are added to each temple, forming a centrepiece that is set to draw attention from the side profile. The temple tips are designed to resemble Squirtle’s tail with an emblem in its silhouette featured on the reverse side of the left temple tip. Squirtle’s national Pokedéx number 007 is laser-engraved on the top of the nose bridge. This model comes with a blue tinted SNAP LENS that converts the frame into sunglasses in a split second.

Charmander Model

The Charmander model features a gold-colour frame in Boston style. The rim of the frame is given a combo finishing with the top half in shiny gold while the bottom half comes in a matte treatment. The flame on Charmander’s tail has inspired the flame-patterned engraving on the end pieces and further translates into a medley of flaring hues at the temple tips to denote fire. An emblem in Charmander’s silhouette is featured on the reverse side of the left temple tip while its national Pokedéx number 004 is laser-engraved on the top of the nose bridge.

Eevee Model

The Eevee model features a dual-material frame in Boston style that is made of clear plastic in beige colour with metal components in matte gold. The frame oozes an understated cuteness as design elements inspired by Eevee adorn the frame in subtle forms, beginning with the two metallic accents at the front of the frame that are modelled after Eevee’s ears. The fluffy ruff around its neck translates into the decorative features found on the temples while the temple tips assume the design of its 2-toned tail. An emblem in Eevee’s silhouette is featured on the reverse side of the left temple tip while its national Pokedéx number 133 is laser-engraved on the top of the nose bridge.

Jigglypuff SNAP Model

The Jigglypuff SNAP model features a round frame in Jigglypuff’s iconic pink body colour. Accents in rose gold offer a deliberate dash of cool vibe to the overall sweet-looking frame design. The tuft of fur on Jigglypuff’s forehead has inspired the design of the temple tips and the spiral features found on the rim and the temples. An emblem in Jigglypuff’s silhouette is featured on the reverse side of the left temple tip while its national Pokedéx number 039 is laser-engraved on the top of the nose bridge. This model comes with a pink tinted SNAP LENS that converts the frame into sunglasses in a split second.

Snorlax Model

The Snorlax model features an oversized, transparent frame in a bold structure that acts as a candid reference to Snorlax’s huge body size. The key focal point of the frame design is the metal wire core embedded within the transparent temples. It is decorated with engravings inspired by Snorlax’s paw prints on the external side and two Snorlax line-art engravings on the reverse side. The temple tips are designed to resemble the shape of Snorlax’s head and are accompanied by a blue-green hue iconic to Snorlax. An emblem in Snorlax’s silhouette is featured on the reverse side of the left temple tip while its national Pokedéx number 143 is laser-engraved on the top of the nose bridge.

Mew Model

The Mew model features a round frame in a shiny metallic pink tone that is similar to the colour of Mew. The frame evokes a sense of magical glee, given its flamboyant design and a curvy form which is a connotation to Mew’s long, thin tail. An emblem in Mew’s silhouette is featured on the reverse side of the left temple tip while its national Pokedéx number 151 is laser-engraved on the top of the nose bridge.

Merchandise Set

The merchandise set is available with every purchase of a Pokémon frame. It includes: a reusable bag, Crossbody Spectacle pouch, and a spectable cloth.

Sources: https://www.owndays.com/sg/en/news/pokemon and https://sg.portal-pokemon.com/goods/clothing-accesoies/post_9.html