The Pokémon Company International has announced that time reservations slots for visits to the Pokémon Center pop-up store at the 2024 Pokémon Europe International Championships are now open. High resolution images of the exclusive items at the Pokémon Center Pop-Up Store 2024 at ExCeL London have been added to an Imageboard thread.

YouTube Clip - Pokémon International Championships, London | EUIC 2024

Come catch the 2nd International Championships of the 2024 Play! Pokémon season - the European International Championships in London, England! Whether you're on the show floor or watching the broadcast from home, stay tuned for news on the action, events, rewards and more.

Source: https://www.youtube.com/watch?v=3sv-3Qc5zIE

Reservations for Pokémon Center Pop-Up Store at ExCeL London Start Today

The pop-up store is returning to the 2024 Pokémon Europe International Championships (EUIC) next month, alongside Play Lab and Battle Lab experiences.

London — 15 March 2024 — The Pokémon Company International announced today that reservations are now open for the Pokémon Center pop-up store at the 2024 Pokémon Europe International Championships, with slots available starting Thursday, 4 April until Sunday, 7 April 2024.

EUIC is the largest Pokémon event in Europe leading up to the Pokémon World Championships, and it features exciting competitions for players of the Pokémon Trading Card Game, Pokémon video games, Pokémon GO and Pokémon UNITE. This year, the tournament is back at ExCeL London from 5 April to 7 April 2024. Players from around the globe will compete in the tournament for a chance to qualify for the Pokémon World Championships that will be held in Honolulu, Hawaii, later this year.


The 2024 Pokémon Europe International Championships also offers a range of activities outside of the competition for players and fans to enjoy:

Event Registration

Registration will be divided into two waves at the following times:

• Wave 1: February 22 at 7:00 p.m. GMT / 11:00 a.m. PST
• Wave 2: February 23 at 9:00 a.m. GMT / 1:00 a.m. PST

Registration for players will close on March 28 at 8:00 p.m. GMT / 1:00 p.m. PDT.
New for EUIC, spectators will have the option to purchase a full-weekend pass or individual day passes.

Badge Pickup

Badges for this event will be picked up onsite at Hall N8 (enter via Entrance N4) of ExCeL London. For all Masters Division TCG and VG players, all Pokémon UNITE players, and all Pokémon GO players, check-in and badge pickup will be Thursday, April 4 from 1 p.m. to 8 p.m. Junior and Senior Division Pokémon TCG and VG players may pick up badges on Friday, April 5 from 8 a.m. to 8 p.m. Pokémon TCG and VG Juniors and Seniors players are also welcome to pick up badges Thursday April 4, from 1:00 p.m. to 8:00 p.m.

Spectator badge pickup times:

• Thursday, April 4: 1 p.m. – 8 p.m.
• Friday, April 5: 8 a.m. – 8 p.m.
• Saturday, April 6: 8 a.m. – 8 p.m.
• Sunday, April 7: 8 a.m. – 5 p.m.

Welcome Kit

All competitors will receive a welcome kit filled with Pokémon goodies, including a cap, playmat, card sleeves, deck box, and more.

Pokémon Center Pop-Up Store

The Pokémon Center pop-up store is back at EUIC, bigger and with even more products than in 2023. It will be open from 10 a.m. to 8 p.m. on Thursday, 4 April to Saturday, 6 April 2024 and from 10 a.m. to 4 p.m. on Sunday, 7 April 2024, located at Entrance N1 of ExCeL London[1]. The pop-up store will stock a range of International Championships–exclusive products and a variety of products from Pokémon Center UK, the premier online destination for official Pokémon merchandise and apparel.

The pop-up store will be open to the public and does not require a competitor or spectator badge to enter. Reservations can be booked starting today via the registration website.

Exclusive Merchandise

2024 Pokémon Europe International Championships Pokémon Center Information

Pokémon Center is back in London for the 2024 Pokémon Europe International Championships! Discover products exclusive to International Championships, as well as select products from Pokémon Center’s online store in the UK. Pokémon social media accounts will be offering a sneak peek over the next few weeks!

Store Hours:
Thursday, 4 April – Saturday, 6 April, 2024: 10:00–20:00
Sunday, 7 April, 2024: 10:00–16:00

Entry to the store is via Entrance N1 of ExCeL London. The Pokémon Center Pop-Up shop is located within a flat, no-barrier hall. Accessibility accommodations, including options for queuing at the Pokémon Center Pop-Up shop, are handled directly by the hosting venue, ExCeL Center London who are able to provide a variety of accessibility services including wheelchair and mobile scooter hire. You can view the options available at the ExCel Center London venue here: https://www.excel.london/visitor/venue-guide/accessibility.

Should you require any other additional accommodations to enter the store, please notify Pokémon Center staff at the time of your appointment.

How to Attend

The store will be open to the general public. You will not need a competitor or spectator badge to enter, but entry to the store requires a reservation, even for badged attendees. For more information on reservations, including amending a previously booked reservation, please see the bottom of the FAQ section at the bottom of this page.

To book a slot to visit, please visit the reservations page to see available time slots by day: https://waitwhile.com/locations/pokemoncenterlondon24

Play Lab and Battle Lab

In addition to the Pokémon Center pop-up store, Play Lab is returning to the 2024 Pokémon Europe International Championships. At Play Lab, fans and visitors will have the chance to learn how to play the Pokémon Trading Card Game. For those who would like to learn the basics of the Pokémon video games or challenge experienced Pokémon Professors in the Pokémon Scarlet or Pokémon Violet games, Battle Lab will also run demos and minigames on the Nintendo Switch system.

Play Lab and Battle Lab offer different experiences that range in duration and play level and are both located at Entrance N2 of ExCeL London. Access to these activities is available at no charge, and no badge or registration is required. Play Lab and Battle Lab hours of operations are from 10 a.m. to 6 p.m. on Friday, 5 April to Saturday, 6 April 2024 and from 9 a.m. to 4 p.m. on Sunday, 7 April 2024[2].

For more information about the 2024 Pokémon Europe International Championships, the Pokémon Center pop-up store and Play Lab and Battle Lab experiences, please visit: pkmn.news/EUIC24

[1] The Pokémon Center pop-up store is located within a flat, no-barrier hall. ExCeL London provides a variety of accessibility services, including wheelchair and mobile scooter hire. Should you require other accommodations to enter the store, please notify Pokémon Center staff at the time of your appointment.
[2] Cutoff time for entry into the Play Lab or Battle Lab is one hour prior to the closing time. This is subject to change.

Source: https://pokemon.gamespress.com/Reservations-for-Pokemon-Center-Pop-Up-Store-at-ExCeL-London-Start-Tod