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12 Jan 2015 10:00 AM
ForumBot
Automated Bots
Joined: 18 Jun 2007
Posts: 8014
Posts: 8014
A new news article has been posted!
The Pokémon Company International has announced that they have hired Monika Salazar as the Director of Licensing for the English branding area which includes the Americas, Australia and New Zealand. She will be responsible for the merchandise licensing program with strategic planning, business development, sales and marketing.
"The Pokémon brand has an incredibly enthusiastic and passionate global fan base," Salazar said. "I look forward to creating new and innovative ways for fans to share their love for Pokémon."
Source: http://www.gamesindustry.biz/articles/2015-01-08-pokemon-company-international-hires-hasbro-vet-as-director-of-licensing
The Pokémon Company International has announced that they have hired Monika Salazar as the Director of Licensing for the English branding area which includes the Americas, Australia and New Zealand. She will be responsible for the merchandise licensing program with strategic planning, business development, sales and marketing.
"The Pokémon brand has an incredibly enthusiastic and passionate global fan base," Salazar said. "I look forward to creating new and innovative ways for fans to share their love for Pokémon."
Source: http://www.gamesindustry.biz/articles/2015-01-08-pokemon-company-international-hires-hasbro-vet-as-director-of-licensing
12 Jan 2015 10:06 AM
Sunain
Administrator
Joined: 18 Jun 2007
Posts: 1190
Posts: 1190
None of the previous marketing department people at Pokemon International have been very good with interacting with fansites or fans via the Internet for promotions or general distribution of new information. Perhaps with a new director this might change though that doesn't seem to be a priority for the Company as they are more focused on traditional methods of marketing. Their Twitter and Facebook aren't always getting the entire fanbase either.
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