TV Tokyo has just announced a massive giveaway contest, where 7777 "Channel 7 Pikachu Remotes" will be given out. The remote features a yellow Pikachu motif, complete with a Pocket Monsters Best Wishes logo, and has an extra large button for switching to channel 7, TV Tokyo's digital channel number, where Pocket Monsters Best Wishes airs every Thursday at 7PM.
I wonder if this thing is a universal remote? Seems like a good promotion to get viewers interested in Best Wishes. Remotes don't cost very much these days.