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14 Sep 2013 12:30 PM
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The Pokémon Company announced today that a special announcement would be revealed on Monday, September 16th, 2013 at 8am PDT. The notice was posted on their official Twitter and Facebook accounts. There is no indication as to what the announcement is about.

Official Tweet of Announcement

Heads up, Trainers! We've got a surprise for you! Tune in Monday at 8 a.m. PDT for a special announcement!

Sources: https://twitter.com/Pokemon/status/378911540792942592 and https://www.facebook.com/photo.php?fbid=404501403005143&set=a.242079005914051.53034.230809307041021&type=1

Gottacatchemall.com

The Pokémon Company announced that they were bringing back the catch phrase "Gotta Catch 'Em All"! To celebrate, they created code hunt and gave people in the United States the chance to win cool Pokémon stuff! The video accidentally leaked a week ago, so it was speculated that the big announcement would be related. The video was created by Pogo who made a version of the classic theme song.


Official Contest Rules

No purchase necessary. A purchase of any kind will not increase your chances of winning. Many will enter; few will win. Void where prohibited. Open to residents of the United States and the District of Columbia and the U.S. territories of American Samoa, Guam, Marianas, Puerto Rico, and the U.S. Virgin Islands.

Weekly Entry Period Start Date and Time End Date 11:59 p.m. ET Approximate Drawing Date
1 September 16, 2013 at 11:00 a.m. ET September 22, 2013 September 23, 2013
2 September 23, 2013 at 12:00 a.m. ET September 29, 2013 September 30, 2013
3 September 30, 2013 at 12:00 a.m. ET October 6, 2013 October 7, 2013
4 October 7, 2013 at 12:00 a.m. ET October 12, 2013 October 14, 2013

About the Contest

During the Promotion Period, visitors could go to www.GottaCatchEmAll.com and enter a passcode. There are 24 Pokémon passcodes to enter and for each one the participant would automatically receive one entry into the applicable Weekly Entry Period drawing. A hint was given to allow people to find where the code was located on the Internet.

Below is a list of prizes that were given out during each of the four promotional periods.

Prize Quantity Per Weekly Entry Period Approximate Retail Value (“ARV”)
Nintendo 3DS Handheld Video Game System 1 $200
Pokemon Trading Card + Figure Box (3 Designs) 9 $15
Black 2 White 2 Official National Pokédex & Guide 20 $20
Pokémon Plush Toys (4 different characters) 16 $10
Pokémon X Nintendo 3DS Game Download Code 4 $40
Pokémon Y Nintendo 3DS Game Download Code 4 $40

Passcodes

Code Pokémon Prize Hint
XY1012 Site Entry Code Access the website None
XY738A Free Entry 1 free entry per week Was listed in Rules PDF
X9K3 Malamar Phone Sound (Wobbuffet, Eevee, Psyduck) Keeping you informed on all the latest Pokémon news!
X3K5 Chespin Pokémon Theme - Phone Ringtone
Y8P4 Pancham Black and Whiet - Phone Ringtone I want my geek TV.
X4Q8 Dedenne Phone Sound (Chimchar, Piplup, Turtwig) Put your finger on the gaming pulse.
Y2P6 Noivern Pokémon Adventures Wallpaper
X7Q5 Honedge Phone Ringtone Stop here for Pokémon games and gear!
X7C9 Helioptile Mega Absol Wallpaper
X5H8 Fennekin Phone Sound (Oshawott, Snivy, Tepig)
Y4L6 Skrelp
Y5B6 Spritzee Rival Destinies - Phone Ringtone
Y9D8 Gogoat It's Always You and Me - Phone Ringtone We’re picking up something on our radar.
Y8H7 Yveltal Phone Sound (Bulbasaur, Charmander, Squirtle)
X8G5 Inkay Pokémon Black and White Volume 2 Manga If you're as obsessed as us, you've probably got a complex.
X2R4 Bunnelby Mega Mawile Wallpaper
Y6J5 Sylveon Pokémon Black and White Volume 3 Manga
Y3S7 Skiddo Phone Sound (Mudkip, Torchic, Treecko)
X6P4 Froakie TCG Online Booster Pack Code
Y3F2 Pangoro Phone Sound (Charizard, Jigglypuff, Meowth) You can always get the latest Buzz here.
X5W8 Fletchling Pokémon Black and White Volume 5 Manga
X5T3 Swirlix Pokémon Black and White Volume 1 Manga Pokémon fashion!
X8T9 Litleo Mega Lucario Wallpaper
Y6V8 Talonflame Mega Ampharos Wallpaper It's like what you see before movies, but for games.
X4C7 Clauncher Alarm Sounds (Chikorita, Cyndaquil, Totdile) The Green Robot is your gaming guide.
X8T9 Litleo Mega Lucario Wallpaper
X7M4 Xerneas Mega Blaziken Wallpaper

PDF of the full rules from the Sweepstakes: PDF Link

Source: https://pokemon.promo.eprize.com/hunt/