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Alisa Ueno, a creative director and model for the Japanese female fashion brand FIG&VIPER, has created a line of Pokémon clothes that is a mix of fashion and Alisa's personality. The clothes will be sold at the Pokémon Centers starting in September of 2014.

Ueno Yusuna (ウエノ　アリサ) was born in 1989 and was a Ranzuki model. In September 2011, she began to produce the ladies fashion brand "FIG&VIPER". She works as the face of the brand as well as produces, models and does the PR for all the products. More than 170,000 people follower her on Instagram now and she has attracted attention from all over the world as well as Japan as a fashion celebrity.

Source: http://www.pokemon.co.jp/info/2014/08/140801_p02.html