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GAME in the UK and GameStop in German will be distribution a Shiny Charizard to players of Pokémon X and Pokémon Y and Pokémon Omega Ruby and Pokémon Alpha Sapphire. The UK distribution will take place from April 3rd, 2015 until April 19th, 2015 while the German distribution starts on April 1st, 2015. Codes can be used until July 2nd, 2015. A free Pokémon TCG: XY Primal Clash special Collector’s Album will also be available at the stores.

Press Release - MAKE THIS SPRING SHINY WITH POKÉMON!

RECEIVE RARE SHINY CHARIZARD AND A FREE POKEMON TRADING CARD GAME COLLECTOR’S ALBUM THIS APRIL AT GAME UK!

London, UK—March 26, 2015. Today, the Pokémon Company International announced an exciting spring promotion with leading videogames retailer, GAME. Pokémon Trainers can receive a rare Shiny Charizard for their Pokémon Omega, Ruby Pokémon Alpha Sapphire, Pokémon X and Pokémon Y video games and a free Pokémon TCG: XY Primal Clash special Collector’s Album.

From April 3—and for a limited-time only—players can receive Shiny Charizard for Pokémon Omega Ruby, Pokémon Alpha Sapphire, Pokémon X and Pokémon Y at one of GAMEs 320 stores. The redeemable codes for the character will be made available upon request and no purchase is necessary. Pokémon Omega Ruby and Pokémon Alpha Sapphire video games have already enjoyed huge success, selling over 7.7 million copies globally since the worldwide launch on November, 2014.*

Watch sparks fly as notoriously hard to find Shiny Pokémon Charizard enhances any Pokémon team. Both experienced Pokémon Trainers and newcomers to the games will enjoy battling with Charizard who first appeared in Pokémon Red and Pokémon Blue video games.

Gotta catch ’em all, Pokémon Trading Card Game fans? Collect cards from the new Pokémon TCG: XY Primal Clash expansion with a special collector’s album available in-store and while stocks last. No purchase is necessary.

Pokémon TCG: XY Primal Clash launched on February 4 in the UK and introduces Primal Pokémon to the Pokémon TCG with Primal Kyogre-EX and Primal Groudon-EX. Since its release, the Pokémon Trading Card Game has shipped over 21.5 billion cards across 74 countries. The new Pokémon TCG: XY Primal Clash expansion is based on the highly acclaimed Pokémon Omega Ruby and Pokémon Alpha Sapphire video games for the Nintendo 3DS family of systems.

Source: http://www.pokemon.com/uk/pokemon-news/a-season-of-giving-at-game-stores/