The American International Toy Fair 2011 is being held this week at the Jacob K. Javits Convention Center in New York City from February 13th to February 16th, 2011. JAKKS Pacific revealed their Pokémon toy line up for 2011 at the show. Their full press release is posted below. asmzine.com also posted pictures of the JAKKS Pacific booth and they have been added to our Imageboard archive.

Pokémon also had an official booth where they showcased the upcoming Pokémon Black and White games as well as related merchandise. Revealed at that booth was the box art for the English dub DVD of the 13th movie Zoroark: Master of Illusions. Kotaku posted a video of the official booth at the Toy Fair on YouTube.

JAKKS Pacific Press Release

Pokémon™, one of the top kids’ entertainment brands over the past decade, is set to have a blockbuster year in 2011. To coincide with the launch of the much-anticipated Pokémon Black Version and Pokémon White Version video games for the Nintendo DS™ family of systems and the new TV animation series, Pokémon: Black & White, JAKKS Pacific, Inc. (Nasdaq: JAKK) is set to introduce a brand new toy line aimed to bring to life the experience of a Pokémon Trainer: to catch, train and battle Pokémon in the quest to becoming a Pokémon Champion.

The comprehensive and innovative new toy line from JAKKS is slated to include an all new Skill & Action line of toys for older kids, which allows them to “Catch,” “Train,” & “Battle” their Pokémon in unique, interactive and competitive toy-based experiences. JAKKS will also launch new figures and plush featuring all new Pokémon characters, playsets that emulate the new Unova region, and “Trainer” role play items inspired by the TV series.

The JAKKS™ Pokémon toy line, which is expected to hit retailers in May 2011, is based on three core ways kids want to play Pokémon: Skill & Action Play, Action Figure Play and Trainer Role Play.

Skill & Action Play! One of the featured products in this line is the innovative new Pokémon Pop ‘N Battle Launcher and Target (SRP $9.99). The Poké Ball Launcher pops open and reveals a 1” figure on a sliding base. Kids can then launch this figure into battle across the table towards an attack target. If a successful attack is launched, the unique target will then snap closed on the figure. The side of the attack target that lands face up then determines the strength and effectiveness of each attack and ties into a larger game play experience. The Pokémon Pop ‘N Battle Rivalry Pack (SRP $19.99) sets the stage for a 2-person battle and includes 2 Pop ‘N Battle Launchers, 2 Attack Targets and 2 Figures. It also includes a bonus of 2 Battle Clips for on-the-go play and 2 Battle Meters to track the competition against your friends. The Pokémon Catcher (SRP $12.99) allows kids to catch Pokémon using a unique, retractable Poké Ball that captures Pokémon micro figures and allows them to play out what a Pokémon trainer would do. It comes with 3 micro figures and also a special base that allows the figures to work with the Pop ‘N Battle Launcher line.

Action Figure Play! Products in this line include Pokémon 3” Figures (SRP $5.99); Pokémon 5”-7” Deluxe Figures (SRP $12.99); Pokémon 3” Attack Figures (SRP $7.99) which come with a shooting attack base that brings to life the attack of that Pokémon type (e.g. Electric, Grass, Water) and can shoot attack disks over 6 feet; and the Pokémon City Battle Playset (SRP $19.99) which is inspired by the new Unova region from Pokémon Black Version and Pokémon White Version and sets up a Pokémon battle in the city. This includes an Attack Figure with base and 4 shooting disks as well as a unique motorized target base that works with all 3” figures. Figures pop off the target base when kids successfully aim and shoot their attack disks at the target.

Trainer Role Play! Products in the line include Pokémon 5” Mini Plush (SRP $6.99); Pokémon 7”-8” Reversible Plush (SRP $ 12.99) that transforms from a Poké Ball into a Pokémon; Pokémon Throw Poké Ball (SRP $10.99) with a mini Pokémon plush inside that launches out to battle when released by the Trainer; and the Pokémon Soft Poké Ball (SRP $1.99) featuring all the different types of Poké Balls. Ages 5+

Pokémon Black Version and Pokémon White Version launches in the U.S. on March 6 as one of the most anticipated video game releases of the year, introducing players to a brand-new world with more than 150 never-before-seen Pokémon featured in an all new adventure. The games’ release in Japan last September shattered all existing sales records in the country, making them the fastest-selling Nintendo DS games in history with 5 million copies sold to date (Famitsu, Jan. 2011). The toy line release will coincide with a new animated series and feature film on Cartoon Network, and trading card game expansion, Pokémon TCG: Black & White.

Sources: Kotaku and JAKKS Pacific