TV Tokyo has just announced a massive giveaway contest, where 7777 "Channel 7 Pikachu Remotes" will be given out. The remote features a yellow Pikachu motif, complete with a Pocket Monsters Best Wishes logo, and has an extra large button for switching to channel 7, TV Tokyo's digital channel number, where Pocket Monsters Best Wishes airs every Thursday at 7PM.
The contest will last from September 29th to October 20th, at which point entrants can enter at
http://www.tv-tokyo.co.jp/7ch_remocon/
Source:
http://www.presepe.jp/anime_news/events/テレビ東京%E3%80%80オリジナルリモコン『7チャン-ピカ