TSUTAYA stores across Japan will begin a campaign where all patrons who purchase a "Pocket Monsters Omega Ruby" or "Pocket Monsters Alpha Sapphire" download card will also be given a prepaid eshop card with a value of 500yen. That is the same amount as a Pokémon Bank annual subscription and is designed to make it easy for people to pay for the service. The card features the artwork of 30 Pokémon. The campaign runs from October 29th, 2014 until November 30th, 2014 or until stock runs out.

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Source: http://www.4gamer.net/games/256/G025650/20141023019/