POKÉMON CONTINUES ITS 20-YEAR CELEBRATION WITH ’90s-THEMED WEBSITE

Retro Web Design Timed to the Release of the Pokémon Trading Card Game: XY—Evolutions Expansion
In a digital flashback to the 1990s, The Pokémon Company International has overhauled the Pokémon Trading Card Game (TCG) website today with a whimsical homage to the decade. As part of the brand’s 20-year celebration, the ’90s-inspired site launches today to herald the release of the Pokémon TCG: XY—Evolutions expansion. The cards in this expansion are updated versions of the very first Pokémon cards that launched in the ’90s.

“The Pokémon brand launched in the ’90s with the introduction of the first video games and quickly became a global sensation,” said J.C. Smith, director of consumer marketing at The Pokémon Company International. “As we celebrate our 20th year and introduce the Pokémon TCG: XY—Evolutions expansion, this promotional website was an extremely fun project to develop for our fans. They’ll love learning about the Trading Card Game while exploring web design from the decade in which the cards were introduced.”

The Pokémon TCG: XY—Evolutions expansion restores the very first Pokémon trading cards to glory, with classic cards reinvented for a new generation of Trainers. XY—Evolutions includes more than 100 cards; 12 new Pokémon-EX, including five Mega Evolution Pokémon; and four new Pokémon BREAK. Booster packs and two theme decks—Pikachu Power and Mewtwo Mayhem—are available at participating stores and hobby shops in the UK from the 2nd November 2016. The complete XY—Evolutions expansion is also available to play in the Pokémon Trading Card Game Online beginning today.