The Pokémon Company International has announced that they have hired Monika Salazar as the Director of Licensing for the English branding area which includes the Americas, Australia and New Zealand. She will be responsible for the merchandise licensing program with strategic planning, business development, sales and marketing.

"The Pokémon brand has an incredibly enthusiastic and passionate global fan base," Salazar said. "I look forward to creating new and innovative ways for fans to share their love for Pokémon."


According to her LinkedIn profile, the position is responsible for the: "Drive expansion of consumer goods licensees, categories and target audience segments. Create best-in-class product for the Americas and Australia/New Zealand. Build a team of category experts. Partner with video game, trading card game, online trading card game, and television animation teams to elevate the brand experience across consumer products. Collaborate with retail development to offer innovative exclusive and non-exclusive programs. Make fans happy."

Source: http://www.gamesindustry.biz/articles/2015-01-08-pokemon-company-international-hires-hasbro-vet-as-director-of-licensing