The Pokémon Company International today revealed it's 30th Anniversary campaign during Super Bowl LX where a What’s Your Favorite? commercial made its debut. High resolution pictures from the press release have been added to an Imageboard thread.

YouTube Clip - What’s Your Favorite? | #Pokemon30

Source: https://www.youtube.com/watch?v=J3O4ymaZ41Q

No matter who you are, everyone has a favorite Pokémon. What’s Your Favorite? Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko share their favorite Pokémon to kick off our celebration of 30 years of Pokémon! Was your favorite mentioned?

Join the festivities by using the What’s Your Favorite filter in Pokémon GO, attending our Day Out and Night Out events, discovering themed Pokémon TCG collections and Pokémon Center-exclusive merchandise, and so much more!

Get Ready to Celebrate 30 Years of Pokémon

Ask yourself what’s your favorite Pokémon as we reveal some of the ways we’re commemorating three decades of Pokémon fun.

This year marks Pokémon’s 30th celebration! As we begin our year of festivities, there’s just one question on our minds: What’s your favorite Pokémon? Throughout 2026, there will be all sorts of ways for fans everywhere to share their answer to that important question. Let’s check out some of the upcoming opportunities to celebrate the diversity of Pokémon and bring the Trainer community together.

What’s Your Favorite?

So yeah, Trainers, what is your favorite Pokémon? With so many adorable, powerful, cool, scary, mysterious, or, well, anything Pokémon around, there’s a different Pokémon for everyone. Pokémon’s 30th celebration kicked off with an exciting spot that aired during Super Bowl LX.

Pokémon GO What’s Your Favorite Feature

Share your favorite Pokémon on social media with Pokémon GO’s new What’s Your Favorite photography feature. You can now strike a pose with nearly any Pokémon, snap a pic, and show your favorite to the world with #Pokemon30. You don’t need to log in—or even have a Pokémon GO account—to use this new feature.

Pokémon Day Out and Pokémon Night Out

Throughout the year, fans will be able to come together in real life during Pokémon “Day Out” and “Night Out” experiences specially designed to give fans of all ages the ability to connect with fellow Trainers in interactive and immersive ways.

Day Out events will feature family-friendly activities and programming, while Night Out events will have fun surprises in store for longtime fans who grew up with Pokémon. More details on both Day Out and Night Out will be announced in the future.

Press Release - Pokémon Unveils Massive, Yearlong ‘What’s Your Favorite?’ Campaign Commemorating 30 Years of the Iconic Franchise

Global Community Invited to Share Their Favorite Pokémon by Creating #Pokemon30 Snapshot in Pokémon GO
Action-Packed Anniversary Year Awaits Fans, Including ‘Day Out’ and ‘Night Out’ Experiences and More

Bellevue, Wash. — Feb. 8, 2026 — The Pokémon Company International today unveiled a massive yearlong campaign — titled “What’s Your Favorite?” — celebrating 30 years of the iconic Pokémon brand by calling on fans around the world to share their favorite Pokémon. The campaign kicked off during Super Bowl LX, where a new commercial introducing “What’s Your Favorite?” aired. The video can be viewed on the official Pokémon YouTube channel.

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brand’s enduring impact on pop culture and entertainment.

“The ‘What’s Your Favorite?’ campaign embodies Pokémon’s overarching mission of bringing people together through a shared love of Pokémon. Since the franchise debuted 30 years ago, Trainers have often asked each other, ‘What’s Your Favorite?’ — it’s a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pokémon for them,” said Kenji Okubo, president at The Pokémon Company International. “As we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community, and we can’t wait to surprise and delight them with more offerings and experiences in the coming months.”

“What’s Your Favorite?” Fan Photo Creations

Starting today, fans worldwide can join the “What’s Your Favorite?” festivities by sharing their own favorite Pokémon with a new camera feature through the mobile game sensation Pokémon GO, which celebrates its 10th anniversary this year.[1]

Fans can choose their favorite Pokémon to feature in their photos and follow #Pokemon30 online to see fellow Trainers’ favorites. More information on the “What’s Your Favorite?” snapshot feature can be found at Pokemon.com/30.

Global Day Out and Night Out Events

As part of the “What’s Your Favorite?” campaign, Trainers will be able to enjoy various fan-focused experiences that encourage the larger community to come together in real life.

Throughout the year, The Pokémon Company International will host various events, including “Day Out” and “Night Out” experiences specially designed to give fans of all ages the ability to connect with fellow Trainers in interactive and immersive ways. Day Out events will feature family-friendly activities and programming, and Night Out events will have fun surprises in store for longtime fans who grew up with Pokémon. More details on both Day Out and Night Out will be announced in the future.

[1] Requires the Pokémon GO app. No Pokémon GO account/login required to generate a #Pokemon30 snapshot. Pokémon GO Terms of Service and Privacy Policy apply. Please be aware of your surroundings while using your device.

Source: https://press.pokemon.com/en/releases/Pokemon-30th-Celebration-Unveil