On April 24th, 2020, it was announced that Pokémon Detective Pikachu would make its terrestrial television debut on May 22nd, 2020 as an uncut broadcast from 9PM to 10:59 PM JST. The official Japanese Detective Pikachu Twitter account posted the announcement and linked to NTV's website which had an article about the movie.


To celebrate the broadcast, a campaign will be held at the Pokémon Center Online and Pokémon Centers and Pokémon Stores to get the promo card, Detective Pikachu" (099/S-P) from Friday, May 22nd, 2020, 10 a.m. until supplies last.

Pokémon Center Online

① Purchase 5 or more expansion packs, including 1 pack or more of the Movie Special Pack "Detective Pikachu", to get 1 promo card "Detective Pikachu". (limited to one promo card per order)
② Purchase at least 1 box (20 packs) of the Movie Special Pack "Detective Pikachu" and get 4 "Detective Pikachu" promo cards. (Up to 4 promo cards per order)

Pokémon Centers and Stores Nationwide

Purchase 5 or more expansion packs including 1 pack or more of the Movie Special Pack "Detective Pikachu" to get 1 promo card "Detective Pikachu". (Up to 4 promo cards per order)

At the time of this news article, the Pokémon Centers and Stores in Japan are closed due to COVID-19 but the Pokémon Center Online is still open for online orders. The official card game site noted that this campaign maybe canceled for in-store purchases.

Sources: https://kinro.ntv.co.jp/article/detail/20200424

On May 13th, 2020, the official Pokémon Twitter news account posted a Tweet announced that Pokémon the Movie: Coco had been postponed due to the COVID-19 pandemic. The Tweet also linked to the news article announcement on the official site. Our list of COVID-19 canceled Pokémon Events has been updated with this announcement. Movie notes and information will be recorded on the Episode Guide notes page for this movie as they are revealed.

Pokémon Movie Tweet:

Pokémon the Movie: Coco
Postponement Announcement
It has been decided to postpone the release date of "Pokémon the Movie: Coco", which was scheduled to be released on Friday, July 10th, 2020. As soon as the movies new release schedule and advance ticket release date are determined, we will announce the movie on the official website and SNS.

Pokémon Movie Website Announcement:

May 13th, 2020
Postponement Announcement of Pokémon the Movie: Coco
Due to the spread of the coronavirus, we have decided to postpone the release date of Pocket Monsters The Movie Coco, which was scheduled to be released on Friday, July 10, 2020.

We'd like to thank our guests for looking forward to it,
and we sincerely apologize for the inconvenience.

For more information on the movies new release date and advance ticket release dates, as soon as it is decided, it will be announced on the film's official website and SNS.

We would like to thank you for your understanding in this matter.

Source: https://www.pokemon-movie.jp/news/?p=3873

Tetsuo Yajima Tweets

The official Pokémon movie Twitter account posted a handwritten message from director Tetsuo Yajima that showcased a storyboard and artwork of Coco.


Everyone is looking forward to release of the "Theatrical Edition Pocket Monsters Coco"
Here's a message from director Tetsuo Yajima!

It's been postponed, but I'm sure you're all looking forward to it and I'll get it to you!
The staff is all working together!
Please wait a little longer!

『劇場版ポケットモンスター ココ』の公開を
楽しみにしてくださっている皆様へ
矢嶋哲生監督からのメッセージをお届け！

延期になっちゃったけど楽しみにくれているみんなに必ず届けるから！
スタッフー丸となって制作にます！
もう少し待っててね！


Source: https://twitter.com/pokemon_movie/status/1260483583002771458


On May 13th, 2020, Director Tetsuo Yajima retweeted the official Pokémon movie Twitter post announcing the postponement of the movie and added a similar comment to the one in the video in the Tweet.

These unsightly hands... are my hands...
I apologize for the postponement and to everyone who was looking forward to it.
I hope that when it's available in theaters, people will enjoy it immensely!
The whole staff is working hard to make it!
I'm looking forward to the day when I can share my work with you!

Source: https://twitter.com/tetsuo_yajima/status/1260502446448705539

The Pokémon the Movie Coco Special Advance Ticket pre-order release date, which was scheduled for April 17th, 2020, has been postponed. There is currently no plans to delay the release of the movie in theaters in Japan which is still scheduled for July 10th, 2020. Our list of COVID-19 canceled Pokémon Events has been updated with this announcement.


Source: https://www.pokemon-movie.jp/news/?p=3868

A new line of merchandise called Tag Battle with Pikachu will be sold at the Pokémon Center and will be available starting April 17th, 2020. Pokémon merchandise based on the characters that are expected to play an active role in the Coco movie will go on sale at the Pokémon Centers nationwide in Japan on Friday, April 17th, 2020, the same day that advanced ticket sales for the movie go on sale.

The powerfully depicted tag battle scene between Pikachu and the phantom Pokémon Zarude makes the movie even more exciting! Don't forget to look out for the Alternate-colored Celebi who is secretly spying on them! In this line you'll find stationery such as clear files, tote bags, and badges to get you excited about the new school year, as well as hand towels, can badges and other goods you'll want to use every day. Be the first to get your hands on some of this exciting merchandise based on the Pokémon that play an active role in the new movie! Some of the items will also be available on the Amazon.co.jp Pokémon Store starting on April 25th, 2020 with pre-orders starting on April 18th, 2020 and are denoted with a （★） in the items list.

* Please Note: Depending on the situation, the release date may be postponed or canceled.

Items:

Item List:

A4 Clear file Tag Battle with Pikachu - 264 yen
Stationary Tag Battle with Pikachu - 187 yen
Underlay Tag Battle with Pikachu - 275 yen
Hand Towel Tag Battle with Pikachu - 550 yen (★)
Tote Bag Tag Battle with Pikachu - 2,200 yen (★)
Mini Tote Wild Pokémon appeared! - 1,320 yen (★)
Can Badge Tag Battle with Pikachu - 550 yen (★)
Acrylic Keychain Tag Battle with Pikachu - 660 yen (★)
Clear Bottle Tag Battle with Pikachu - 1,540 yen (★)
Stickers Tag Battle with Pikachu - 330 yen
Ballpoint Pen Wild Pokémon Appeared! - 550 yen (★)
Jigsaw Puzzle Tag Battle with Pikachu - 1,430 yen (★)

Source: https://www.pokemon.co.jp/info/2020/03/200327_p01.html

The official Japanese movie website has announced the pre-order ticket campaign for the Pocket Monsters: Coco movie that is scheduled to premiere in theaters on July 10th, 2020. Those that pre-order a ticket can get an Alternate-colored Celebi and Zarude serial codes for Pocket Monsters Sword and Shield. You do not need to have the Expansion Pass in order to receive these Pokémon. Advanced tickets go on sale at participating stores on Friday, April 17th, 2020 until July 9th, 2020.

Ticket Prices: General Admission: 1,400 yen / Youth Ticket: 800 yen (Tax Included)

Okoya Forest Celebi and Zarude Special Advance Ticket with Serial Codes

The special advance ticket has two serial codes, one for the Okoya Forest Celebi (オコヤの森のセレビィ) and one for the Okoya Forest Zarude (オコヤの森のザルード). If you lightly scrape the silver part on the back of special advance ticket with a coin, 16 alphanumeric characters will appear for each serial code.

Zarude Details:

Level: 60
OT: オコヤのもり
ID: 200615
Ball: Cherish Ball
Ability: Leaf Guard
Held Item: Leftovers
Moves: Close Combat, Power Whip, Swagger, Snarl
Dates Available: June 15th, 2020 until September 30th, 2020

Alternate-colored Celebi Details:

Level: 60
OT: オコヤのもり
ID: 200417
Ball: Cherish Ball
Ability: Natural Cure
Held Item: Lucky Egg
Moves: Magical Leaf, Future Sight, Life Dew, Heal Bell
Dates Available: April 17th, 2020 until September 30th, 2020

COVID-19 Delay

The Pokémon the Movie Coco Special Advance Ticket pre-order release date, which was scheduled for April 17th, 2020, was postponed due to COVID-19. On June 15th, 2020, the official movie website updated and announced that the Special Advance Tickets could be purchased again starting on August 7th, 2020.


Source: https://www.pokemon-movie.jp/tickets/

The official Pokémon movie website has updated. Translations follow:

Character Profiles

Characters profiles
	SATOSHI & PIKACHU A young boy who aims to become the world's greatest Pokémon Master. Pikachu: Satoshi's partner Pokémon who travels with him.
	ZARUDE A mythical Pokémon that decided to oppose the law of the forest and raise Coco. Data: Species: Rogue Monkey Pokémon Type: Dark/Grass Height: 1.8m Weight: 70.0kg Ability: Leaf Guard
	COCO A boy that was raised by a Pokémon and who believes he's a Pokémon himself.
	CELEBI A mythical Pokémon known as the guardian deity of the forest. Unlike normal Celebi, it has the alternate color pink. Data: Species: Time Travel Pokémon Type: Psychic/Grass Height: 0.6m Weight: 5.0kg Ability: Natural Cure
	THE ROCKET GANG A trio of Rocket Gang members named Musashi, Kojiro and Nyarth who swear loyalty to the Rocket Gang's boss Sakaki.

Story

Coco is a young boy raised by a Pokémon.
This summer, an all new bond between a Pokémon and a human will be born.

In the depths of a jungle in the middle of nowhere...

We find
Okoya Forest,
a Pokémon paradise operating with strict laws,
where outsiders are not permitted to set foot.

In this forest, young Coco was raised as a Pokémon
by the mythical Pokémon Zarude.

Coco is fully convinced that he is a Pokémon,
but when he one day meets Satoshi and Pikachu,
he's able to make his first ever "human friend".

Am I a Pokémon?
Or am I a human?

When danger approaches Okoya Forest,
the love between a Pokémon and a human, a father and a son, is put to the test.

Sources: http://www.pokemon-movie.jp/, https://www.pokemon-movie.jp/chara/ and https://www.pokemon-movie.jp/story/

Trailer and teaser

On May 13th, 2020, The Pokémon Company announced that the Coco movie would be delayed and they removed the original trailers from YouTube and subsequent airings on television which had the July 10th, 2020 release date at the end of them and replaced it with Coming Soon! (近日公開！).

Original Teaser 2:
Original Source: https://www.youtube.com/embed/dPcUf_GvlbI

Original Trailer 1:
Original Source: https://www.youtube.com/embed/AJ_7ZcklO9k

Pokémon's first games, Pocket Monsters Red and Green were released on Tuesday, February 27th, 1996. As a way to thanks all the fans, The Pokémon Company got the Japanese Memorial Day Association to officially recognize February 27th as "Pokémon Day" in Japan!

The latest information about Pokémon will be announced on Pokémon Day on Thursday, February 27th, 2020! To commemorate "Pokémon Day", a special Max Raid Battle will be held in the Nintendo Switch games "Pokémon Sword and Shield"! There are also in-game events planned for the smartphone app “Pokémon GO”.

Also, a new Mythical Pokémon will be revealed for Pokémon Sword and Shield! This Pokémon will also appear in the movie "Pocket Monsters Coco", which is scheduled to be released on July 10th, 2020. More detailed information about this Pokémon's appearance will be revealed on Pokémon Day! In addition, the latest information on the smartphone app “Pokémon Masters” will be announced.

Source: https://www.pokemon.co.jp/info/2020/01/200131_cm01.html

The Pokémon Company International and Netflix announced today that the Pokémon: Mewtwo Strikes Back—Evolution movie will premiere on Netflix around the world outside of Japan and Korea on Pokémon Day, February 27, 2020. Images from the press release have been added to an Imageboard thread.

POKÉMON AND NETFLIX TEAM UP FOR GLOBAL RELEASE OF ‘POKÉMON: MEWTWO STRIKES BACK—EVOLUTION’

Newest CGI Animated Pokémon Movie to Debut Exclusively on Netflix on Pokémon Day, February 27, 2020

BELLEVUE, Wash., and LOS ANGELES—January 21, 2020—The Pokémon Company International and Netflix announced today that the newest animated movie based on the beloved Pokémon franchise will premiere on Netflix around the world outside of Japan and Korea. “Pokémon: Mewtwo Strikes Back—Evolution” welcomes a new CGI style to animated Pokémon movies and is inspired by one of the most popular stories in the long-running franchise. The movie was a major hit in Japan, where it premiered as one of the top-grossing films during its opening weekend last year.

“The ubiquitous reach and expert team at Netflix make them the perfect partner to bring this special animated movie to kids and fans around the world,” said Emily Arons, senior vice president of international business at The Pokémon Company International. “Netflix is the ideal platform to help us execute a global simultaneous launch of an animated Pokémon movie on Pokémon Day, a special moment dedicated to celebrating the worldwide Pokémon fan community.”

“Pokémon: Mewtwo Strikes Back—Evolution” synopsis: When researchers discover and exploit a fossil of the Mythical Pokémon Mew, they unleash a creation that goes against the very laws of nature: Mewtwo, a Legendary Pokémon intended for use as a tool of destruction. But as Mewtwo becomes aware of its own dubious origin, it begins to resent its human creators and seeks revenge—and Ash, Pikachu, and their friends find themselves at the center of its rampage! With the future of the Pokémon world at stake, will our heroes be able to overcome Mewtwo’s challenge…and will Mewtwo be able to find a new meaning for its life?

To celebrate the announcement, The Pokémon Company International released the first official international trailer for the movie today, which can be viewed here on the official Pokémon YouTube channel.

Pokémon: Mewtwo Strikes Back—Evolution | Official Trailer | Netflix

The official Pokémon movie website has updated. Translations follow:

I want to explain to you.







Original YouTube Link: https://www.youtube.com/embed/aWz-0FpHT3A

Based on the creations of Satoshi Tajiri
Directed by Tetsuo Yajima
Written by Tetsuo Yajima and Atsuhiro Tomioka
Produced by Pikachu Project
Distributed by Toho

Source: http://www.pokemon-movie.jp/

According to the August 2019 Issue of License! Global Top 150 Global Licensors, The Pokémon Company International is now the 23rd most profitable retail licensor worldwide selling over $2.8 billion USD in licensed products worldwide in 2018. This is down from $3.3 billion USD in 2017.

The Pokémon Company International - $2.98 Billion - 2018

The Pokémon Company International, a subsidiary of the The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

With robust licensing programs spanning gaming, toys, apparel and accessories, designer collaborations, tech gear, home décor, and more, The Pokémon Company International continued to reach broad global audiences last year, giving fans more ways to engage with the beloved Pokémon brand.

Key licensees in 2018 included Wicked Cool Toys (master toy licensee for TPCi), Mattel's Mega Construx, Build-A-Bear Workshop and Ravensburger, which added figures, plush, roleplay items, puzzels and more to their growing lineup of official Pokémon merchandise. In addition, TPCi and Punko announced their first agreement to bring Funko Pop! Pokémon figure to retail, featuring the iconic Pokémon, Pikachu. The popularity of the product led to an expanded deal, resulting in the companies' launching a new "A Day with Pikachu" collection starting in February 2019, featuring a series of themed Pikachu figures available exclusively on PokemonCenter.com - the official destination for Pokémon merchandise in the U.S. - and more Funko Pop! Pokémon figures.

Major programs were based on a license of the globally popular TV animation, which boasts more than 1,000 episodes spanning 22 seasons. Recent seasons, including "Pokémon the Series: Sun and Moon - Ultra Adventures" and "Pokémon the Series: Sun and Moon Ultra Legends," aired via worldwide broadcast partners in 2018 and 2019, respectively. TCPi and Fathom Events also collaborated to debut the 21st animated Pokémon film, Pokémon the Movie: The Power of Us, at select theaters across multiple territories. TPCi also rolled out new offerings for the Pokémon TCG, which contines to be one of the best-selling card games in the world with more than 25.7 billion cards shipped to 74 countries in 11 languages. In tandem, TPCi's ongoing partnerships with mass retailers like Amazon, Carrfour, GameStop, Sainsbury's, Target, Tesco, and Walmart, plus many international independent retailers remain as additional awareness drivers for official merchandise like the Pokémon TCG.

Furthermore, the "Pokémon Let's Go, Pikachu!" and "Pokémon Let's Go, Eevee!" video games launched in November 2018, and since March 2019, have sold more than 10.63 million units worldwide, making them the fifth best-selling Nintendo Switch titles to date. These titles also offer cross-platform connectivity with the incredibly popular "Pokémon GO" mobile game, which continued to build significant awareness for the brand as it reached more than 850 million downloads as of August 2018.

The strength of the Pokémon brand and its ability to bring customers into retail aisles led to several industry accolades in 2018, including a nomination for Action Figure of the Year by The Toy Association and a No. 6 ranking in NPD's Top 10 Toy Properties for January to June 2018.

TCPi's licensing and retail programs experienced further growth in 2019 and beyond with the premiere of the first-ever live-action Pokémon film, Pokémon Detective Pikachu, the upcoming release of the "Pokémon Sword" and "Pokémon Shield" video games, and a slow of new partnerships and merchandise to delight customers.

In May 2019, Pokémon Detective Pikachu premiered in theaters worldwide, released in partnership with Warner Bros. and Legendary Entertainment. As the No. 1 movie in worldwide gross for three consecutive weeks, the film's success in garnering global mainstream buzz yielded a variety of merchandise and licensing opportunities, including the launch of a special Detective Pikachu expansion for the Pokémon TCG, movie-themed toy lines by Wicked Cool Toys and Mattel's Mega Construx, and a collaboration with global fashion retailer H&M to release a range of apparel and accessories for adults and children.

Retailers such as Hamleys, Harrods and Joue Club also joined in the celebrating the Pokémon Detective Pikachu premiere in stores. GameStop and Walmart held unique promotions to celebrate the movie release, and Target hosted in-store events with the recently launched "Pokémon Pass" app. Expanding its retail marketing initiatives, TPCi created "Pokémon Pass" to further develop digital reward programs to provide deeper engagement with the brand for retail customers.

Lastly, 2019 welcomed numerous fashion collaborations with designers like Jeremy Scott, GCDS and Bobby Abley for their respective spring/summer 2019 collections that have appeared on runways in London, Milan, and New York.

In addition, TPCi partnered with several global fashion retailers, including Primark for an exclusive range of women;s apparel, now on sale in Europe, as well as adidas for a special adidas NEO collection of apparel, footwear and accessories, which is available in China with plans to introduce more items to fans around the world in the future.

Source: https://secure.viewer.zmags.com/publication/b0a2d8f9#/b0a2d8f9/42