A Pikachu Festival (ピカチュウまつり) will be held at the Tohoku Pokémon Center from March 23rd, 2012 until April 8th, 2012
. There will be various activities at the festival all related to Pikachu such as Papercraft and bingo. A Pikachu will also be distributed at the event to players of the Japanese version of Pokémon Black and White. In addition, those who purchase items at the Pokémon Center are also given a Pikachu Promo TCG card which was also given out on December 4th, 2011 to celebrate the opening of the Pokémon Center.
The details of The Strongest Pikachu are as follows:
JR Sendai will also be holding a Pokémon Stamp Rally from March 23rd, 2012 until April 8th, 2012
where participants are asked to get 5 Pokémon stamps from different stations and present them at the Tohoku Pokémon Center to receive a memo pad and sun visor. While at the Tohoku Pokémon Center, rally participants can also get the Pikachu event download.