Character Information:

Junichi Masuda


Character Names / Voice Actors:
Known As:
  • Flag Junichi Masuda
  • Flag 増田順一
  • Flag Junichi Masuda
Junichi Masuda was born on January 12th, 1968 in Kanagawa, Japan. He is a Video Game Director, Game Designer, Programmer, Music Designer and does Sound Effects work. He works for GameFreak, the company that makes the main Pokémon games. Junichi Masuda was born in Yokohama City, Kanagawa Prefecture in 1968. He began his career at GAME FREAK Inc. in 1989. As one of the founding members of GAME FREAK Inc. in 1989, he has since been involved in the development of all video game titles developed by the company, including the Pokémon series.

Masuda currently serves as Executive Director & Head of Development at GAME FREAK Inc. Masuda is the director for Pokémon X and Pokémon Y for the Nintendo 3DS system. Along with his main responsibility as a game director, he also works in a wide range of areas including game design, music composition and scenario writing. Masuda is a graduate of Japan Electronics College.

He often makes appearances on the Pokémon series Pokémon Smash and Pokémon Sunday to announce new events and games. His appearances are always glorified by the cast members as they are always excited to have a person so directly connected to the franchise on the show.

Masuda is also keyboardist in the group MTM (Mystery Thunder Mask) which also includes Misaki Momose, Shinji Miyazaki and Akihito Toda. He composed the song Battle Gene M (バトル遺伝子M) which is based of the Pocket Monsters Black and White background music track Battle! Shirona (戦闘!シロナ), track 50 on CD #3 of the soundtrack. Shinji Miyazaki arranged the song that Masuda had written for the MTM performances though.

His blog called the "HIDDEN POWER of masuda Director's Columns" is available in Japanese but he also posts some of his news in an English section. Often he gives little insights from the series that otherwise wouldn't have been known as well as announcing his appearances.
Series Title
PS 196 ポケモンリバイバル「オツキミやま!ピィとピッピとピクシーと!」映画「ギラティナと氷空の花束シェイミ」クイズ大会「ポケットモンスタープラチナ」新情報/Pokémon Revival 'Mount Otsukimi! Py and Pippi and Pixie!' / 'Giratina and the Sky's Bouquet: Shaymin' Movie Quiz Convention / 'Pocket Monsters Platinum' New Information
PS 226 ダイヤモンド&パールリターンズ「爆走ハガネール!ビッパの村を守れ!!」「わらしべポケモン第2弾!」ポケモンゲームアリーナ「不思議のダンジョン新作体験&映画主役ポケモン発表」/Diamond & Pearl Returns 'Roaring Haganeil! Protect the Bippa Village!!' / 'Straw Pokémon, Part Two!' / Pokémon Game Arena 'Mystery Dungeon Personal Experiences & Pokemon Movie's Main Character Announcement'
PS 255 Wakaba Town! The Town Where Winds of New Beginnings Blow! / 'Pocket Monsters HeartGold - SoulSilver' Pre-Launch Special!! / PokéSun Company VS the God of Games - A Dream Showdown with Masuda-san at Pokéthlon!/ワカバタウン!はじまりをつげるかぜのふくまち! 『ポケットモンスター ハートゴールド・ソウルシルバー』発売直前スペシャル!! ポケサンカンパニーVSゲームの神・増田さんがポケスロンで夢の対決!
PS 277 Falling in Love with Kucheat! Hasubrero's Runway!! / Who is Phantom Champion Z!? / Jun'ichi Masuda reveals an important message!/恋するクチート!ハスブレロの花道!! / 幻影の覇者Zってダレだ!?/ 増田順一重大メッセージが明かされる!
PS 308 ハルカデリシャスで、ゴンベGETかも!! / 「ポケットモンスター ブラック・ホワイト」をポケサンメンバーが体験! / ゲームフリーク・増田さんも登場 / 2週連続スペシャルプレゼント!/I Got Gonbe with Haruka Delicious!! / The PokéSun Members Test 'Pocket Monsters Black and White'! / Masuda Appears in the Game Arena / A 2-week Special Present!
Smash 3 Do Coil Dream of Electric Mice!? / The Adventure Division's Great Investigation of Different Types of Sommeliers / Director Masuda from Game Freak Visits! / The Desicion to Distribute the New Pokémon 'Kumashun' via Wi-Fi!/コイルはでんきネズミのユメをみるか!? / アドベンチャー部がいろいろなソムリエを大調査 / ゲームフリーク・増田部長が登場!/新ポケモン「クマシュン」のWi-Fi配信が決定!
Smash 14 Fushigidane's Mysterious Flower Garden / Professor Wazama Shin Teaches Zoroark a Move & A present from that Person Who Knows All Pokémon / Professor Red's Television Viewer Battle! /フシギダネのふしぎのはなぞの / ワザマシン教授がゾロアークに技を伝授&ポケモンのすべてを知っているあの人からプレゼント / 視聴者バトルにはレッド博士が登場!
Smash 26 A New Land! A New Adventure!! / Robert's and the International Division's Spring-themed Pokémon Charaben-making Showdown / If Director Shoko-tan Loses This Pokémon Battle, She's Fired?/新たなる大地!新たなる冒険!! / ロバートとインターナショナル部が春にピッタリのポケモンのキャラ弁作りで対決! / しょこたん部長がポケモンバトル、負けたらクビ?
Smash 43 The Rocket Gang Disbands!? Respective Roads! / The Adventure Division's Battle Royale with Toy Pokémon! / A Mysterious Band Comes to the Pokémon Enterprise!?/ロケット団解散!? それぞれの道! / アドベンチャー部がおもちゃのポケモンになってバトルロイヤル! / ポケモンエンタープライズにナゾのバンドが登場!?
Smash 48 ニューラとバリヤード! どっちのレストラン!? / ゴルゴ所長の生まれ故郷を旅するゴルゴツアーズを開催! / 視聴者バトルはしょこたん部長、ヒヒダルマのどくどくに苦戦!/Nyula and Barrierd! Whose Restaurant!? / Golgo Tours Host a Trip to the Town where Chief Golgo was Born! / Hihidaruma Struggles Valiantly with Toxic in Director Shoko-tan's Television Viewer Battle!
Smash 50 Mewtwo! I Am Here (Part 1) / Kyurem Misaki is Assaulted by Mewtwo EX's Moves in a PokéSma Card Battle! / A Big Present from Gamefreak and Mr. Masuda!? / The Latest Game News!/ミュウツー!我ハココニ在リ(前編) / ポケスマカードバトルでミュウツーEXのワザがキュレムミサキを襲う! / GF・増田さんからビッグなプレゼント!? / 最新ゲーム情報!
Smash 51 Mewtwo! I Am Here (Part 2) / Announcing the Winners of the 'Can You Say the Pokémon? BW' Contest & a Performance of 'Can You Say the Pokémon? BW Fast Ver.' / New Information on the Giveaway Mewtwo!/ミュウツー!我ハココニ在リ(後編) / 「ポケモン言えるかな?BW」コンテスト結果発表&「ポケモン言えるかな?BW高速Ver.」公開 / プレゼントされるミュウツーの新情報!
Smash 52 史上最悪のトゲピー! / 「第4回ポケスマ最強王者決定戦」開催、歴代王者の馬場隊員(第1回)・しょこたん部長(第2回)・山本隊員(第3回)の結果は?/The Most Horrible Togepi of All Time! / The '4th PokéSma Champion Match' is Being Held, Who will be the Next Champion in Line After Group Member Baba (1st), Director Shoko-tan (2nd) and Group Member Yamamoto (3rd)?
Smash 73 禁断の森の王者! フシギバナ!! / 宮城県仙台市でポケモンクイズキャラバン、ロバートやインターナショナル部も参加 / 四天王バトルは馬場隊員、レックウザ対決!/The King of the Forbidden Forest! Fushigibana!! / Both Robert and the International Division Participate in the Pokémon Quiz Caravan in Sendai, Miyagi / A Rayquaza Duel in Group Member Baba's Elite Four Battle!
Smash 80 The Great Anti-Gokulin Operation! / Those in the Studio get to Play 'Pokémon Black 2 & White 2' Before Anyone Else, as Well as Broadcast the Promotional Video on TV For the First Time! / The Latest Pokémon Movie News!/ゴクリン撃退大作戦! / 「ポケモンブラック2・ホワイト2」をどこよりも早くスタジオでプレイ、テレビ初公開PV映像も! / ポケモン映画の最新情報!
Smash 90 It's Ghost Time After School!? / Doing a Walkthrough and Showing off Fun Things in Pokémon B2W2 / Experiencing the 'Pokémon AR Searcher' in the Studio / A Battle Using Keldeo (Resolution Form)!/放課後はゴーストタイム!? / ポケモンB2W2の攻略法や楽しみ方をお届け / 「ポケモンARサーチャー」をスタジオで体験 / ケルディオ(かくごのすがた)でバトル!
Smash 91 Rocket Gang Disbands!? / A Pokémon Quiz Caravan with a Children's Organization that Sent Letters! / A Presentation of the Roleplays Sent to the Show for the 'Pokémon Roleplay Contest'!/ロケット団解散!? / お手紙をくれた子ども会でポケモンクイズキャラバン! / 「ポケモンなりきりコンテスト」番組に届いたなりきりを紹介!
Smash 101 The Day Care Secret! / A Continuation of Last Episode's Summary of 'Pikachu the Live 2012', with the Singing and Dancing of Sachiko Kobayashi and Momo-iro Clover Z Providing the Climax!/そだてやのひみつ! / 前回に続いて「ピカチュウ・ザ・ライブ2012」の模様をお届け、小林幸子さんやももいろクローバーZと歌やダンスで大盛り上がり!
Smash 105 飛べシェイミ! 空の彼方へ!! / ゴルゴ所長が10月からの新メンバーを発表!/「ポケモンB2W2」のバトル講座に増田さんが登場!/Fly Shaymin! Beyond the Sky!! / Chief Golgo Announces the New Members who will Join Starting October! / Masuda Appears for a 'Pokémon B2W2' Battle Lecture!
Smash 107 Mumage! Escape from a Nightmare!! / The Start of Chief Golgo and Professor Red's New Project 'Mr. Medal Golgo Sets out' / Masuda Returns for Another Pokémon B2W2 Battle Lecture!/ムウマージ! 悪夢からの脱出!! / ゴルゴ所長とレッド博士の新企画「メダルおやじゴルゴが行く!」スタート / ポケモンB2W2バトル講座に再び増田さんが登場!
Smash 117 Satoshi VS Kotetsu! The Secret Weapon: Sazandora!! / The 5th PokéSma Champion Position Tournament, where the Previous Champion Director Shoko-tan, the Original Champion Group Member Baba and the 3rd Champion Group Member Yamamoto All Compete for Victory!/サトシ対コテツ! 秘密兵器サザンドラ!! / 第5回ポケスマ最強王座決定大会、前回王者のしょこたん部長に初代王者・馬場隊員や第3回王者・山本隊員らが挑む!
Smash 119 Catch Yukiwarashi! / Robert Plays with Kids in the 'Business Trip! The PokéSma Play Team!' Segment / The 5th's PokéSma Champion Group Member Yamamoto's Television Viewer Battle!/ユキワラシをつかまえろ! / ロバートが子どもたちと遊ぶ「出張!ポケスマあそび隊!」 / 視聴者バトルは第5回ポケスマ最強王者の山本隊員!
Smash 130 Pochama Tries its Best!! / The International Division Starts Training for the 'Pokémon World Championships 2013'! / The 'Pokémon Anime Requests' Start!/ポッチャマがんばる!! / 「ポケモンワールドチャンピオンシップス2013」に向けてインターナショナル部が特訓を開始!/「ポケモンアニメリクエスト」スタート!
Smash 136 はぐれポケモン・ヒトカゲ / 「ポケモンXY」大特集、増田さんが驚きの最新情報を発表! / 15周年を迎えるポケセンとのコラボ企画が実現!? / 映画最新情報!/Stray Pokémon Hitokage / A Special Report on 'Pokémon X & Y', Where Masuda Announces Surprising News! / A Collaboration Project with the Pokémon Center, Which will Soon Celebrate its 15th Anniversary, Comes to Fruition!? / The Latest Movie News!
Smash 140 The Pikachu Forest / Pokémon X/Y Special - Masuda Visits This Time as Well! / Director Shoko-tan Battles Group Member Yamamoto with the Mewtwo Received with the Special Pre-order Ticket!/ピカチュウのもり / ポケモンXY特集・今回も増田さんが登場! / しょこたん部長が映画の特別前売券で貰える「ミュウツー」で山本隊員とバトル!
Smash 149 Enter the Zenigame Squad! / Pokémon XY Lab Special: Announcing Shocking News That Will Go Against Everything We Knew About Pokémon Thus Far! / The Corocoro Cup Winners Team Takes the Stage in the Television Viewer Battle!/ゼニガメぐんだんとうじょう! / ポケモンXY研究所スペシャル・ポケモンの常識を覆す驚愕の新情報を発表! / 視聴者バトルにコロコロカップ優勝チームが登場!
Smash 150 Another Legend of Celebi / A Report from the Pokémon World Championships 2013 / A Showcase of Mega Evolving Pokémon & Battles with Mega Evolved Pokémon!/もうひとつのセレビィ伝説 / ポケモンワールドチャンピオンシップス2013の模様を放送 / メガシンカするポケモンを大公開&メガシンカしたポケモンでバトル!
Smash 152 Beauty and the Beast!? Dirteng and Joy! / Chief Golgo has a Nostalgic Reunion with his Old Classmates, as 'Pokémon XY Champion' is Held at His Old School!? / A Report from the Pokémon Game Show!/美女と野獣!? ダーテングとジョーイさん! / ゴルゴ所長の母校で「ポケモンXY選手権」、ゴルゴ所長が懐かしい同級生と再会!? / ポケモンゲームショーの模様!
Smash 153 ミジュマル! メグロコ! 危機一髪!! / 「ポケモンXY研究所スペシャル」増田さんと一緒にメガシンカの新情報を紹介 / アニメ「ポケットモンスターXY」を大特集!Mijumaru! Meguroco! Close Call!! / Pokémon XY Lab Special: Presenting the Newest Info on Mega Evolution Together with Masuda / A Report on the 'Pocket Monsters XY' Anime!
Smash 155 最後のポケスマ最強王座決定戦 / ポケモンバトル名珍場面集 / ミサキVSゲームフリーク・森本さんのXYエキシビションマッチ!The Final PokéSma Champion Position Match / A Compilation of the Best and Strangest Moments from Pokémon Battles / An XY Exhibition Match between Misaki and Morimoto!